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Rimmel Review

Brand popularity

5.0 - Very popular brand

eCommerce rating

3.0 - 1 e-commerce feature offered

Coupons & discounts

0.0 - 0 ratings

Company values, ethics & policies

0.0 - 0 ratings

Customer service & brand

4.0 - 1 rating - expand

Privacy policy & data security

0.0 - 0 ratings

Loyalty, rewards & partnership programs

2.0 - 1 rating - expand

Seasonal sales & events

0.0 - 0 ratings

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Rimmel Review: Rimmel Pros & Cons

Rimmel (rimmellondon.com) is a well-known skin care brand which competes against other skin health services like The Ordinary, YesStyle, Sol de Janeiro, Kiehl's and Dermstore. Based on our in-depth Rimmel review, when compared to its competitors, Rimmel is a mid-range performing brand within its category. Read the full Rimmellondon.com review below for more details.

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  • Products made in USA: Are each brand products made in the USA? Does each service manufacture their products in the United States?
  • Cruelty-free products: Are products sold at each brand cruelty free? Does each service sell cruelty-free products?
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Knoji has 24 Rimmel reviews and ratings as of June 18, 2026. Knoji editors and the Knoji shopper community have reviewed Rimmel and compared it against 15,814 top skin care brands, reviewing Rimmel based on product and store features. Knoji reviews and ranks Rimmellondon.com and other skin care services based on how many features each offers and based on a 5-star rating scale. Based on these factors and 24 Rimmel reviews, Rimmel earns an overall score of 3.8 out of 5.0 points. Rimmel's review score also factors in its popularity, which is in the mid-range compared to competing .

rimmellondon.com
Rated 3.8 - 24 ratings
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About Rimmel

Rimmel is a mid-size skin care company operating the e-commerce site rimmellondon.com. Rimmel sells its products and services in the skin care industry. Rimmel is a less active brand when it comes to discounting and offering coupons. Rimmel has a mix of reviews among shoppers on Knoji, with 24 ratings and an average rating of 2.1 stars. Rimmel scores below average compared to other brands in the skin care industry, providing 1 e-commerce features to better serve its customers.

Rimmel's Review Scorecard

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